Amordad News

Cities and Villages with National and International Registration of Handicrafts Become Destinations for Art Tourism

Cities and villages with national and international registration of handicrafts become destinations for domestic and international tourists and art tourism.  The Deputy Minister of Handicrafts and Traditional Arts of Iran, stressed on the need for branding and introducing national and globally registered cities and villages with handicrafts, and said: “These areas are introduced to domestic and foreign tourists as a route and destination for” art tourism. ”

According to IRNA cultural group, the 14th Tehran Tourism and Handicraft Exhibition, with the slogan “Safe and Responsible Travel” was held from Tuesday (February 23, 2021) for four days until February 27 at the permanent exhibition site with participation of tourism activists and traditional handicraft artists, in Tehran.  Three halls were allocated to tourism, and one hall to the works and products of traditional art of provinces, and introducing nationally and globally registered cities and villages with handicraft.

In an interview with IRNA, Pouya Mahmoudian talked about holding a common tourism and handicrafts exhibition: ” “Tourism and handicrafts are two wings of the people’s economy, and it was decided last year, with an approach to integration and cooperation of these two sectors, that the exhibition of these two fields should be held simultaneously and together so that the activists in the field of tourism, handicrafts, and traditional arts can become more familiar with the abilities, possibilities, and capacities of collaboration with each other.

The deputy minister of the ministry of cultural heritage, tourism, and handicrafts said: “This year, the situation was very different in the world due to the outbreak of coronavirus and Tehran tourism and handicrafts exhibition was held under challenging conditions.

Mahmoudian said: “Since the beginning of 1999, due to the restrictions that were announced for gatherings and exhibitions, handicrafts markets and exhibitions, and consequently the handicraft market and consequently the handicraft industry and official and unofficial exports, faced an unusual recess and stagnation; with innovative methods and in order to overcome this challenge and give it some breath, we planned and implemented holding the first national virtual exhibition of handicrafts with completely free conditions for artists and handicraft producers and considering 30% postal discounts for buyers.

He considered health protocols and ensuring artists’ health and safety as a priority for holding handicrafts and tourism exhibitions and said:  “In this season’s exhibition we limited the area for handicrafts to one hall and planned the event by inviting a limited number of artists from provinces, and of course, based on the Ministry of Health protocol public visits was not allowed.

Craftsmen did not submit to corona

Mahmoudian reminded:  “After a year of exhibition standstill, I hope that despite all the restrictions that were observed in this year’s physical exhibitions, our artists and craftsmen had good sales. Most of these sales were based on online orders, and artists and handicraftsmen returned to their provinces with relative satisfaction.  We hope that next year, while transiting from the corona crisis, we will be able to hold a bigger and more exciting exhibition, and of course, with the presence of the people. ”

Referring to the morale, motivation, and endurance of handicraft artists in these few years of sanctions and one year of pandemic, he said:  “They continued to produce handicrafts in the most challenging conditions, despite all the problems. We tried our best to solve some of the problems of the artists in this field by attracting other institutional cooperation and synergy, but more work should be done with view to the issues that our artists are facing.

Universal handicraft villages are tourist destinations

Referring the registration of12 national cities and villages with handicrafts and the registration of 11 towns and 3 villages with handicrafts in the World Council of Handicrafts, Mahmoudian said: “Tourism and handicrafts exhibition is an excellent opportunity to introduce national and global towns and villages with handicrafts.  These places are presented right now as handicraft and traditional art brands in our country, and should be better exposed to national and international tourists. ”

Referring to the need for planning purposeful tours to cities and villages with handicrafts, he said: “Tourism planners and tour operators in this field can focus on developing and implementing tours with the concept of art tourism, planning trips in such a way that domestic and foreign tourists visit towel weaving workshops in the globally registered village of Khorashad in south Khorasan province, or a trip to Sistan and Baloochestan to visit Kalpurgan – the world village of pottery and the first world village of handicrafts – and see from close how men and women artists in the workshops make these products in such a unique manner. And, they can buy these products directly from the manufacturer as souvenirs.

Citing the establishment of the strategic council for selecting national cities and villages with handicrafts, Mahmoudian highlighted:  “a plan and a roadmap have been prepared for each of these cities and villages in the Ministry of handicrafts and communicated to the provinces.  This year municipalities, governorates and provincial departments have supported the artists in these areas.  In the exhibition and on the stall entrances, the titles of villages and cities of national and international handicrafts were registered and introduced. These are the first steps for branding and introducing these places.  Such capabilities and artistic wealth should be introduced to the people of our country and to the world.

Decorating and designing hotel boutiques with handicraft and traditional arts products

Mamodian stated:  “The fact that those working for handicrafts and tourism came together in the form of an exhibition made the different components of the tourism industry, like tourism service office and tour operators, hoteliers, hotel builders and tour guides, get acquainted with the capabilities of traditional handicrafts and arts. They were able to see the quality of the products closely to use them both in terms of promotion and functionality in the facilities and departments related to their activities. ”

“The handicraft industry can use various products belonging to the same area or even other areas in the country to design rooms and equip boutiques of hotels, which can help inspire residential spaces and the hotels and at the same time support the economy and the handicraft market.”

Referring to the nearing of Nowruz and spring, and the beginning of the New Year, Mahmoudian said:  According to Iranian tradition this is the season for renovation and interior designing of Iranian houses.  We hope that by buying locally manufactured handicrafts and products produced by Iranian artists, our people will not only support local handicraft but also change the atmosphere of their houses and boost their spirits, which is the natural and main mission of art.

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